East Lothian Council

How to become a Trusted Trader

Register your business

East Lothian Trusted TraderThe Trusted Trader Scheme helps local businesses to market themselves by promoting their commitment to trading fairly and their recognition of the Code of Practice. By providing an opportunity for reputable businesses to promote themselves, customers will be able to find traders who are reliable and trustworthy, setting member businesses apart from their competitors.

Member businesses are listed on the Trusted Trader website. The website enables customers to search for traders and read feedback left by previous customers.  The Trusted Trader Scheme is managed by East Lothian Council. The Scheme is already operating successfully in a number of other local authority areas.

Businesses that are willing to allow an independent company to publish feedback, both good and bad, show customers how committed they are to quality, service and value.

What’s in it for your businesses?

  • Increased consumer confidence in your service
  • All year round promotion at events, through the directory and on the website
  • Promotional material including use of the logo
  • Feedback forms allow customers to promote and recommend your services 
  • A certificate to be displayed at your work premises
  • A regular newsletter keeping you informed about the Scheme
  • Support from Trading Standards, including fair and impartial handling of disputes and

What are the limitations of the Scheme?

The Trusted Trader Scheme cannot guarantee the financial standing of the members nor their health and safety procedures. The Scheme cannot guarantee that customers will never have cause for complaint, but should any difficulties arise they will be dealt with fairly and in accordance with the dispute resolution process.

Will negative feedback harm business?

Every trader knows that you cannot please everybody, all the time. It is likely that most businesses will receive negative feedback at some point, but we will never publish offensive comments and any complaints received are held for 20 days to give the trader time to resolve the issue. If the complaint is resolved, the customer can submit a new feedback form and if the problem cannot be resolved the trader can publish a response.

How much does it cost?

Operating the Scheme does involve costs, these are met through membership fees.  Trading Standards use the fee income to maintain the online database and feedback system, to provide paperwork and documentation and to advertise the Scheme and carry out promotional activities.

The annual membership fee is £200 plus VAT

How does a business apply?

You can apply online or obtain an application pack and more information from East Lothian Council Trading Standards on 01620 827365. 

East Lothian Council, John Muir House Brewery Park Haddington East Lothian EH41 3HA.