Tourism is big business for Scotland, bringing in £4.5 billion annually through overnight stays and in excess of £6.2 billion via day visitors. More than 200,000 jobs are supported through tourism across 20,000 tourism-related businesses (Tourism Scotland 2020). Based on STEAM 2017 data, visitors to East Lothian contribute c.£257m to the local economy and tourism jobs now account for over 4,300 jobs in the area. Visitors are attracted to the county for the quality of our environment and the range of cultural and sporting activities.
East Lothian Visitor Survey
In order to further develop East Lothian as a visitor destination and support the visitor economy, East Lothian Council conducted a comprehensive research on visitors in 2021 in order to build and update their understanding of the visitor profile, visitor perceptions, activities and expenditure, as well as to gauge satisfaction with the tourism offering.
Download East Lothian Visitor Survey 2021