Tourism signposting
To be considered for brown tourist signs in East Lothian, your business must be approved as a participant in VisitScotland's Quality Assurance Scheme. Please note that VisitScotland is only responsible for approving eligibility to apply for signage and is not responsible for approving signage. The final agreement to sign your establishment is at the discretion of East Lothian Council and Transport Scotland. You can view a copy of VisitScotland's Tourist Signposting online leaflet explaining the current regulations.
Once you have received approval of your participation in VisitScotland's Quality Assurance Scheme, you can then make an application to East Lothian Council for possible approval, locations, number of signs, costs, etc. Applications will be assessed on a case by case basis.
Any signs that may be required on motorways or trunk roads would be subject to approval by the Roads Authority within the Scottish Government. It should be noted that in order to be eligible for signing from a motorway, visitor attractions should normally receive a minimum of 50,000 visitors per annum. Retail-based establishments are not normally eligible for tourist signposting from motorways unless they are VisitScotland accredited as a Tourist Shop.