Public event marketing

The development of an effective marketing and communications plan is essential for the delivery of a successful event. EventScotland have produced a basic guide to help you through the process covering the following stages:

  • Where to start
  • Who should devise the marketing plan
  • Resources
  • Identifying the target market
  • Forming the marketing objectives
  • Developing the marketing strategy
  • Marketing tools
  • Media relations
  • Marketing Plan Template

Our Economic Development and Strategic Investment team is a small tourism team who work across the public and private sectors to develop the tourism industry in East Lothian.

What is happening in the tourism industry locally and nationally

We can also list your event free of charge on our Visit East Lothian website and share your event through our social media channels, Facebook and Twitter.

If you would like to list your event on the Visit East Lothian website, please complete our online enquiry form.

You can also benefit from listing your event through EventScotland's free events listings service.